Wiivv turned a phone foot scan into a custom 3D printed orthotic. AI models drive the fit. People run the pipeline from scan to shipped product. The company went on to license its product to Bayer under the Dr. Scholl’s brand.
The situation
The orthotic market was full of generic, one-size-fits-all products, which meant discomfort and poor support. Wiivv set out to offer orthotics matched to each person’s anatomy.
It raised $5 million and ran one of the most successful 3D printing Kickstarter campaigns, with 5,000 pre-orders. Then technology limits made it hard to fulfill them fast enough.
Two sides of the work
The people involved: customers from high-performance athletes to nurses and doctors who spend long hours on their feet, plus the engineers and assembly line team who had to deliver for them.
The company needed a strong team behind the product, not only a good idea.
How they worked together
Scan, fit, print and ship became one pipeline. Engineers refined the AI models, and the assembly line operations were integrated with the technology.
The technology made each product custom. The team made it possible to deliver at volume.
Results
Delivered the initial pre-orders and got past the technology hurdle.
Launched new product versions that pushed orthotic customization further.
Empirical studies validated the orthotics for pain reduction and performance.
Won a significant customer base, about 100,000 customers.
Attracted Bayer, leading to a licensing agreement and rebranding under the Dr. Scholl’s label. Valuation reached about $60M in 2 years.
What TetraNoodle did
In their words
High integrity, incredible resourcefulness, and battle-tested experience are three qualities that TetraNoodle brings to any project or team.
TetraNoodle quickly hired a strong team, launched the platform, and scaled it very effectively.
Technology project. Delivered by TetraNoodle. This was a technology engagement, not an AI Merge engagement.
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